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Build Your Link Popularity
These days it is evident that the ranking given by search engines is increasingly dependent on the link popularity of your site. More the number of other sites providing links to your site, higher are the chances of your site appearing on the top of search engine results. At the same time, the importance search engines attached to the number of pages of your site that you submitted to them is reducing in significance.
Factors Impacting Link Popularity
Google and other leading search engines now evaluate a site on the following parameters. These are the:
Number of sites providing links to your site
Type of site(s) giving those links
Kind of text in/near to the link.
Also, links from very popular sites and with the same subject as yours can enhance the ranking of your site. Conversely, links from inferior quality sites and random link lists may not have any impact on your ranking.
Such policies deter smaller and newer sites from hitting the top ranks while it works in the favor of established high traffic commercial sites. There is, however, no point in cribbing about it - the best way is to find a way out.
Building Link Popularity
There are certain ways and means by which the popularity of a site is enhanced. You can adopt some of the following approaches:
Create Quality Content
Quality of the content is the most important aspect influencing the popularity of a site. Other Webmasters will perceive value in your website only if they believe that by diverting traffic to your website their visitors will have access to superior resources.
Provide Reciprocal Links
The second approach is to go in for Reciprocal Links, thereby increasing number of links to your site.
Resist the temptation of subscribing to Link Share services
A Link Share Service helps each member submit machine generated pages to all the Search Engines, with each member providing a link to your site. However, in the recent times many Search Engines consider them as spam and ban sites that are a part of this service.
Incorporate appropriate key words in the link text
In the link text, incorporate the most appropriate primary key words. This will not only facilitate ease in providing a link from other site, but will also improve your ranking.
Submit all relevant pages
Especially those pages that link to your site, in case the webmaster of that site has not yet done so. You may get anonymous links, some of which may not be valid. To check how popular your link is, visit the search engines themselves or use the numerous free link popularity checkers.
Link popularity should be your key focus when you aim to popularize your site. Follow these strategies and keep abreast of the latest search engine developments. and you cannot stray very far from the top position of search engines.
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