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Ensure High Ranking on Google

Google was born in a sublet garage in Menlo Park, California. In 1997, when Google came into existence, large number of search engines, such as Lycos, AltaVista, HotBot, and InfoSeek were already present to give tough competition. All these Search Engines, which used to have a strong presence in the search engine market, have gradually become a shadow of their former selves.

In 1999, PC Magazine awarded Google a "Technical Excellence Award for Innovation in Web Application Development." With the advent of new millennium, more awards tumbled in, such as the 2000 Webby award and the People's Voice Award. 2002 started with some good news as that year's Search Engine Watch Awards were handed to Google, winning maximum marks for best Design, best Image Search Engine, best Search Feature, the most Webmaster Friendly Search Engine, and the Outstanding Search Service.

What helped Google achieve success so fast? If we know how Google works, we can understand how to divert Google traffic to our own sites.

OPD Submission

Google favors sites indexed by OPD or the Open Directory Project. So you first need to index your Web site's home page to the Open Directory. After the home page is indexed, you can index more pages of your Web site. According to the rules of the Open Directory, you should not index too many pages of the same Web site in the Open Directory. If you submit excessive pages of the same Web site, your web site can be dropped from the Open Directory. In addition, you should include one or two word keyword in the title and description of each Web page before you index the Web page in the Open Directory.

Web Site Designing Standards

The next key point is to follow the Google standards for designing a Web page. The HTML code of the Web page should be optimized to match Google's algorithm. The first optimization parameter includes that each title of the Web page should contain a keyword with which the Web page search is to be performed. If the title includes single word keyword, then you can have a title length of 3-5 words. The second optimization parameter is to have H1 or H2 level font size for the title of each Web page.

Other Designing Standards

According to next optimization parameter, the keyword should appear at a density of 9-10% in the Web page. The user can follow the 'front-heavy' approach for the appearance of keywords in the Web page. In this approach, the keyword should densely appear in the beginning of the Web page and the appearance should gradually reduce towards the end of the Web page. The last optimization key point is to include keyword in the hyperlinks or make the keyword appearance bold. It is preferred to include keyword in the hyperlink to increase the Web site ranking.

Billions of searches are carried out through the Google Search Engine. That's an awful lot of zeros involved in those figures, maybe not quite yet a googol, but be sure that the Google is catching up fast with its mathematical namesake. And if you follow the tips in this article, you are bound to divert some of the Google traffic your way.

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