The Good: Various ad formats; pretty good payout rate, no need to micro-manage campaigns; don't try to screw you; great statistics;
The Bad: Virtually none, although, sometimes their default ad serving rate can be as high as 40-50%
Their payout is pretty decent -- currently about $.60 CPM on average for banner campaigns, $3.00 - $3.50 for pop-under windows. As of the date of writing this review ValueClick Media offers multiple distinct ad media types: standard 468x60 banner, leaderboard (jumbo banner), a pop-under window, two types of skyscraper (120 and 160 wide), half-pages (a sort of really wide skyscraper format), 300x250 rectangles, small rectangles, their own InVue ad (A DHTML layer pop-up that slides out within the page), interstitials, in-text links and even flexible banners. Their statistics screens are wonderfully designed and present you with prenty of data and history to be able to analyze ad response patterns.
ValueClick Media is famous for continually keeping up with industry trends and now support virtually every popular ad format out there.
Interstitials are another interesting feature availble from ValueClick. These are full-page ads that appear when the a link is clicked. They stay on the screen for 10 seconds, and then the visitor is sentto the link's original destination. These have by far the highest payout CPMs: upwards from $4.00, and can be frequency-capped at your choosing (15 minutes is the minimum). They are great, especially for webmasters with a loyal audience, or a lot of links leading off-site. (We do not recommend over-using them though.)
Webmasters should definitely ustilize ValueClick's default engine - a mechanism where third party ads can be plugged in when no paid ads are available for showing. This can be used to chain in second tier networks to display lower paying CPM/CPC ads when ValueClick Media doesn't have enough to fill your inventory.
Some of the options to consider for this:
- Banners/Skyscrapers: Casale Media, Google AdSense.
- Pop-Unders: Casale Media.
Bottom line: Highly recommended. A definite 5 stars.
Level of Intimacy: Used extensively, paid on the 20th of every month.
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[ Editor: sdze ]
5 / 5 stars